September 12, 2017

Let me preface this post by saying: It’s pronounced iPhone TEN. Carry on.

It’s been an entire month since my last post. A lot can happen in one month! However, this post isn’t about what I’ve done in the past month (spoiler alert: nothing). I’m going to talk about my thoughts regarding Apple’s annual fall Keynote that took place two weeks ago. If you missed it, go watch. It’s worth your time.

Apple announced a plethora of updates to multiple product lines: iPhone, Apple Watch, and Apple TV. We actually didn’t hear anything about the upcoming iMac Pro or HomePod, but that’s okay. We’ll wait a little bit longer. Hopefully it’s worth it.

It was one of my favorite keynotes that I’ve ever watched. I really enjoyed it, and I especially liked all of the videos they played. I’m excited about the new Apple Watch, but it’s basically just faster and has LTE. Will most consumers utilize the LTE feature often? I’m never without my iPhone around me. The only time that would be convenient is if I was running outside and didn’t want to take my iPhone. I think that’s exactly why Apple announced the Series 3 with LTE. The majority of its demographic includes athletes who want to work out or run outside and don’t want to carry their iPhone on them. But Apple Music on your wrist sounds amazing. You’re not limited to the 200 or so songs that you can store on there now. I’ll probably end up buying Series 3, just because I have the original (Series 0) and it’s a good time to upgrade. I like that I can carry over all of my bands. That’s super nice. I am worried that they will take that away from me in the next few years when they decide to make the Watch circular. The red Digital Crown….it’s there permanently. I don’t mind it, but I know that a lot of people will get the GPS only model just to avoid that. There are also stickers that consumers can buy to cover it up, but that seems even more cheap to me than just owning the red. Why is it red now, instead of the color of your Watch or black on the Stainless Steel? Probably to let the public know that you’re wearing the brand new Series 3 with LTE. You’re special.


Apple TV update is cool. I still have a 3rd generation so I will most likely upgrade because it’s a good time for me to, not because the new one is super compelling–ALTHOUGH, 4K is beautiful. I don’t think the average user cares that much, but they will love it once they see it. They’ll also have to already own a 4K HDR TV. The majority of average consumers do not. Wow, Apple recommending you buy something so that their product is compatable is something we’ve totally never heard of before *cough*iPhone 7 dongle*cough*USB-C dongles*cough.

As far as iPhone is concerned…wow. The 8 and 8 Plus are cool. Wireless charging sounds amazing. The new Gold color is beautiful and is something you need to see in person to fully appreciate. It’s cute that the Product RED iPhone only lasted for a few months (bye bye).


I think the 8/8 Plus will be popular for the average user. Lots of iPhone users still have a 6 or 6 Plus, so I think now is a great time to upgrade to the 8 just because most don’t care about Face ID or the other features that the X brings to the table. ANOTHER THING: X only comes in one size. If you want the best of the best, you have to be okay with the 5.8″ OLED Display in the enclosure of the size of the 8. For all of you Plus lovers: There’s no other option. I kind of like that tough luck, but so many consumers love the 4.7″ size screen and it will be a hard adjustment to 5.8”.


Any human that has an “old” iPhone right now and wants to upgrade is going to get the X unless they a. Can’t afford it or b. Don’t care about the new features or c. Just don’t care about the new features (I can’t stress this enough). The sales for the X will get blown out of the water. They will blow the sales for the 8/8 Plus out of the water as well. The 8/8 Plus have been fairly available stock wise since launch. I can’t say the X will be similar. I’ve read so many articles surrounding supply and demand for the X, and it’s becoming more and more evident that if you are not lucky enough to order right at 12:00AM PST, you won’t be getting your hands on a X until 2018.

But…….$999 starting price for a new “gadget”…..lots of people will roll their eyes at that and refuse to pay. It’s ironic that the most expensive version of the 8 Plus is $949. That’s a $50 difference for quite a few more features. But, they’ll just get the 8 or 8 Plus as a big middle finger to Apple to say “No way am I paying 1k for a new iPhone.” (Even though they use their iPhones more than any technological piece of hardware period) It’s not about the $50 difference to them, it’s about passing the four-digit threshold.

A reoccurring thing that I’ve been hearing is how the X will function without a home button. I think people in general are super skeptical, because it’s been a part of iPhone since the first generation, the OG. But Apple isn’t dumb! They’ve thought this through. Face ID scans your face as soon as you look at it, and iPhone X unlocks. You swipe up from the bottom of the screen, and you’re in. Want to switch apps? You swipe up from the bottom but stop in the middle of the screen, and your app switcher is back. Simple as that. Craig also replied to an email asking if the Force Touch shortcut for the app switcher was going to make a comeback, and he said yes! That’s great news. See? We’ll be fine without a measly home button. Who needs one anyways. (P.S. The notch at the top? I’m here for it. Take it or leave it, but it’ll be on yours, too. Might as well gather up some courage and embrace it. Just like that red Digital Crown.)

iPHONE X IS SO BEAUTIFUL. I was dancing all over the room, even shed a happy tear. I’m really impressed with this 10th Anniversary iPhone. I think Steve would be so proud. I miss him so much. Tim Cook just isn’t as great at Keynotes as Steve was. He’s not as enthusiastic or fluid. It never seems like he practiced beforehand. Craig Federighi KILLED it. He barely reads the teleprompter, he knows it all by heart and is genuinely excited. The WWDC Keynote’s every year are primarily led by Craig, and that’s what makes them so much fun to watch, even if the content is not as exciting.

These are my thoughts. I’m bummed that we have to wait another ~month for the X, but I’m excited that it kind of builds up anticipation. Die-hards like myself and most of the people I know will be waiting for the X. There’s no point in getting the 8 if you want the X. Just wait for it. Patience is a virtue.

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